UX & The Brain Event Recap

Our first event with Michael Rawlins on innovation was such a big success that we brought him back for another event! Michael joined us on June 4th to discuss UX & The Brain.

He is a proven expert in UX design and ethnographic research and usability testing. A crucial part of being a UX designer is understanding the basics of how the human brain functions, including the three levels of processing: Visceral, Behavioral, and Reflective.

Each of them is very important to understand when making UX design decisions, and Michael expanded upon these different levels of processing during his presentation.

During the session, someone asked: “What is your advice for sharing, educating, and deploying your UX specific frameworks, methods, and activities throughout your group/organization?”

Michael said: Join https://uxpa.org/

He created a deck about the topics discussed during his session as a great resource for people to utilize. The link to download the deck can be found below. There were four recommended books mentioned during his session, and those are linked below as well.

Resource Deck:
Recommended books:
  1. 100 Things Every Designer Needs to Know About People
  2. Design for How People Think: Using Brain Science to Build Better Products
  3. Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
  4. The Design of Everyday Things